Hammargruppen est. 1986 — 40 Years of Craftsmanship

Join us on our 40-year journey

In our film series, you'll go behind the scenes and get to know the people, factories, and stories that have shaped Hammargruppen since its inception in 1986. Here, you'll meet our founders, join us on factory visits, and hear personal interviews with some of the people we've had the privilege of working with over the years.

This year, Hammargruppen celebrates 40 years of craftsmanship, expertise, and quality. What started in 1986 as a family-run shoemaking business in Helsingborg has, over four decades, grown into one of the Nordic region's leading players in exclusive shoes and shoe care.

The journey began when an 18-year-old Mikael Pettersson opened his shoe workshop and trained his brother Thomas. Mikael quickly realized that if the business was to grow, people needed to invest in higher quality shoes – shoes worth caring for and repairing instead of discarding. To realize that vision, he decided to start selling shoes himself.

This led to Hammargruppen developing close collaborations over 40 years with some of the world's most respected names in classic men's fashion. From British Crockett & Jones and Bowhill & Elliott to French Saphir Médaille d’Or – they all share our view on quality, tradition, and genuine craftsmanship.

It is precisely this 40-year journey and our fantastic partnerships that we now wish to highlight during our anniversary year. We began our celebration with a trip to the British factories where it all started. In the videos here, you get a small glimpse of our visits to Bowhill & Elliott in Norwich and Crockett & Jones in Northampton. It was also there, right in the factories of our oldest partners, that we together worked out the details of what is the highlight of the anniversary year: our 40th Anniversary Collection.

The collection will be launched in the autumn of 2026. Each model is produced in a limited edition and consists of models that mean extra much to Hammargruppen. They will be made with specially developed and exclusive materials created for our 40th anniversary.

On this page and in our store, the entire collection will be displayed and available for sale. So stay updated via Instagram and here on the website in the coming months. We will not only share more of our history but also special insights into our suppliers, our celebration, and exclusive previews of the upcoming 40th Anniversary Collection. We look forward to sharing our story and our continued celebration with you!

The Hammargruppen since 1986

Our Journey Through the Years

From the first shoe workshop to today's Hammargruppen – a journey characterised by craftsmanship, long-term relationships and a passion for quality.

1986
Where it all began

Where it all began

MP Skoverkstad is founded with a strong sense of quality, craftsmanship, and personal service – values that still define Hammargruppen today.

1990
The Pettersson Brothers

The Pettersson Brothers

Thomas, Mikael's younger brother, joins the business as a shoemaker and becomes an important part of the journey that takes shape.

1991
Crockett & Jones

Crockett & Jones

Our collaboration with Crockett & Jones begins – a partnership built on a shared respect for craftsmanship, quality, and longevity.

1992
Bowhill & Elliott

Bowhill & Elliott

Hammargruppen is initiating a partnership with Bowhill & Elliott, one of England's foremost names in handmade slippers and embroidered craftsmanship.

2003
This Year's Gazelle

This Year's Gazelle

Hammargruppen is recognized for its development and growth – a great testament to many years of dedicated work.

2012
Sapphire Medaille d'Or

Sapphire Medaille d'Or

The collaboration with Saphir Médaille d’Or begins, and shoe care becomes an obvious part of Hammargruppen’s offering.

2012
Pantherella

Pantherella

The range is expanding with Pantherella – socks made in England with the same focus on quality, comfort, and tradition.

2019
Launching our own Webshop

Launching our own Webshop

Hammargruppen is taking the next step and making its product range available online to customers throughout Sweden and Scandinavia.

2023
Ludwig Reiter

Ludwig Reiter

Our collaboration with Ludwig Reiter is taking shape and brings Austrian craftsmanship, classic models, and a strong tradition of quality.

2026
40 Years of Hammargruppen

40 Years of Hammargruppen

Four decades of craftsmanship, relationships, and carefully selected brands – a journey we are proud to continue developing.

Stay up to date

Get news about our 40th Anniversary and our Anniversary Collection